Ichigo is the daughter of a lunch-shop owner and has no particular interest in idols. One day her friend Aoi, an idol otaku, takes her to a concert held by the current top idol Mizuki. The experience changes her life, and it’s not long before the two girls enter the idol-focused Starlight Academy to become idols themselves. Can Ichigo manage to reach the same heights as Mizuki?
Aikatsu! is a lengthy series that paints the idol industry in a persistently upbeat light. Win or lose the girls are nearly always cheerful, and there is never any resentment or envy shown toward anyone. Each new season (apart from the last) shakes the cast up; the second season introduces a rival school with its own set of characters and the third replaces the original main cast while almost completely ignoring the other school’s existence. It’s also worth mentioning that the show is designed to promote an arcade game and so will occasionally come across like an advertisement.
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